unphish
unphish unphish

Leadership

Experienced operators leading the disruption of scams, phishing, and digital impersonation at scale.

unphish leadership team in Melbourne office

Leadership at unphish

unphish is led by experienced operators with deep expertise in brand protection, phishing response, scam prevention, and enforcement operations. The leadership team combines operational, commercial, and intelligence capabilities to deliver measurable disruption outcomes.

Threats evolve. So do we.

Leadership Team

Experienced Operators

Ed Seaford - Managing Director at unphish
Ed Seaford
Managing Director

Ed is the Managing Director of unphish and led its development from early concept to commercially deployable platform. With extensive experience in brand protection and enforcement operations, Ed designed unphish as a practical, outcome focused solution to modern online abuse.

He oversaw delivery of the Australian Government Industry Growth Program grant, accelerating automation, enforcement capability, and scalability.

Ivor Jenik - Commercial Director at unphish
Ivor Jenik
Commercial Director

Ivor leads commercial strategy, partnerships, and customer growth. He works closely with enterprise and government organisations to ensure unphish aligns with operational models, risk environments, and regulatory obligations.

Iain Russell - Scam Prevention Director at unphish
Iain Russell
Threat Prevention Director

Iain leads scam prevention strategy and platform evolution. With extensive experience in cyber security and scam prevention, he ensures detection and enforcement priorities align with real world threat tactics.

Brendan Emmott - Lead Analyst at unphish
Brendan Emmott
Lead Analyst

Brendan leads threat analysis and enforcement operations. He translates phishing and impersonation detections into accurate and compliant takedown actions, continuously refining detection logic and operational workflows.

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