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VIP / Executive Impersonation

Detect and disrupt scams where attackers impersonate executives to pressure employees into sending payments or sensitive data.

Executive Impersonation Threats

VIP and executive impersonation is a targeted form of fraud where attackers pose as senior leaders, board members, or high profile individuals to manipulate trust and authority. These scams are designed to bypass controls, accelerate decision making, and extract payments or sensitive information under the guise of urgency or confidentiality.

Because these attacks exploit organisational hierarchy and human behaviour rather than technical weaknesses, they are often highly effective and difficult to detect before damage occurs.

unphish helps organisations identify and disrupt executive impersonation by targeting the digital infrastructure and impersonation assets used to support these campaigns.
Smishing and Vishing campaigns

How executive impersonation scams operate

Executive impersonation commonly appears in business email compromise, messaging platform abuse, social media impersonation, and voice based scams. Attackers study public information, reporting lines, and communication styles to appear credible. Typical tactics include:

High-Volume SMS Campaigns

Emails or messages requesting urgent payments or changes to bank details.

Impersonation Voice Calls

Impersonation of executives on messaging platforms to pressure finance or operations teams.

Rapid Infrastructure Rotation

Fake social media profiles posing as senior leaders engaging with employees or partners.

Phishing and Fraud Redirection

Vishing attacks using executive names to legitimise fraudulent requests.

Operational Workflow

How unphish detects executive impersonation

unphish monitors for unauthorised use of executive and VIP identities across domains, websites, and online platforms. Detection is driven by a combination of automated analysis and intelligence correlation, including:

Step 1

Reported Scam SMS and Phone Numbers

Identification of domains and web assets using executive names or variations.
Step 2

Internal Fraud and Security Intelligence

Leveraging computational vision and pattern matching to detect deepfakes and images of key persons.

Step 3

Partner Intelligence Monitoring

Detection of impersonation profiles on social media and messaging platforms.

Step 4

Executive Impersonation Infrastructure Tracking

Monitoring for phishing pages and scam content referencing executives or senior leaders.

Step 5

Incident and Intelligence Reporting

Ingestion of internal and customer reports to accelerate detection and response.

Why unphish

Why Customers Choose unphish

unphish turns fragmented, reactive threat response into a single, automated workflow. Faster detection, consistent takedowns, full visibility.
unphish Fragmented / Reactive Approach
Threat Visibility Continuous monitoring across domains, hosting, social platforms, and attacker infrastructure. Limited visibility based on complaints or isolated alerts.
Detection Speed Automated detection and risk scoring identify threats early. Threats are discovered late, often after impact.
Infrastructure Insight Deep analysis reveals campaign links, infrastructure reuse, and attacker patterns. Little or no visibility into shared infrastructure or repeat activity.
Enforcement Execution Coordinated workflows enable faster, consistent takedown across platforms. Manual submissions slow down response and create inconsistent outcomes.
Verification & Control Automated validation confirms removal and tracks reappearance. No structured verification or monitoring after takedown.
Operational Visibility Unified dashboards provide clear status, timelines, and reporting. Siloed tools limit visibility and create operational gaps.

How unphish enforces and disrupts executive impersonation

unphish integrates enforcement directly into the platform to support rapid takedown of impersonation assets.

For each incident, unphish automatically captures evidence such as impersonation profiles, websites, message content, domains, and hosting details. This evidence supports fast, defensible enforcement actions aligned to platform and provider policies.
Enforcement Actions

Enforcement actions include

unphish enables rapid enforcement to disrupt VIP / Executive Impersonation campaigns and remove supporting scam infrastructure.

 
Fake Profile and Account Removal

Removal of fake social media and messaging platform profiles

Impersonation Website Takedowns

Takedown of phishing websites impersonating executives or leadership teams

Scam Numbers and Domains Disabled

Suspension of domains and infrastructure used in impersonation campaigns

Repeat Campaign Disruption

Disruption of repeat campaigns by identifying shared infrastructure and patterns

Why executive impersonation protection matters

Executive impersonation can result in significant financial loss, regulatory exposure, and internal trust issues. Even failed attempts can undermine confidence in leadership communications.

unphish helps organisations reduce this risk by limiting the ability for attackers to convincingly impersonate executives online, protecting employees and partners from manipulation, and providing clear oversight of enforcement activity.

By addressing executive impersonation as a digital threat rather than a one off incident, unphish strengthens organisational resilience against targeted, high impact scams.

FAQs

Common questions about how unphish detects, investigates, and disrupts executive impersonation scams.

1. How does unphish detect executive impersonation attacks?
unphish detects impersonation campaigns using multiple intelligence sources, including customer reports, internal fraud teams, partner intelligence, and infrastructure monitoring. Domains, phone numbers, social profiles, and related assets are analysed to identify active impersonation activity.
2. What happens after an executive impersonation campaign is identified?
Once identified, unphish investigates the supporting infrastructure and impersonation assets. Enforcement actions are initiated to remove fake profiles, phishing pages, scam numbers, and related domains used in the campaign.
3. Can unphish handle coordinated or large-scale impersonation campaigns?
Yes. unphish correlates infrastructure, patterns, and shared indicators across campaigns to detect coordinated activity and disrupt large-scale impersonation operations.
4. How are executive impersonation campaigns disrupted?
unphish disrupts campaigns by targeting the infrastructure that enables them, including phishing websites, hosting services, scam numbers, messaging accounts, and other impersonation assets.
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Detect and disrupt scams where attackers impersonate executives to pressure employees or customers into sending payments or sensitive information.

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