What Growth Actually Looks Like at unphish
Apr 13, 2026 
By Anna Vannisse 
At unphish, the commercial team is the growth engine of the business. It’s responsible for bringing everything together across sales, marketing, and partnerships, making sure what we’re building actually reaches the right people and creates real impact.
Leading that is Ivor Jenik, Commercial Director and a founding member of unphish. He’s been involved from the early days, helping shape both the platform and the service offering, and now oversees all commercial functions across the business.
With almost 20 years of experience across B2B sales and go-to-market roles in the tech space, Ivor has worked across startups, scaleups, and global organisations. His career has taken him across Australia, the UK, and the US, giving him a strong perspective on how different markets operate and how teams scale in different environments.
Before unphish, he held a range of leadership roles across brand protection, SaaS, and digital services, including regional and commercial leadership positions where he built and led teams, developed go-to-market strategies, and worked closely with enterprise and government stakeholders.
He’s known for his startup mentality and preference for fast-paced, high-growth environments, with a strong focus on values, team culture, and doing business the right way. At unphish, that shows up in how he leads the commercial team and how he approaches growth more broadly.
When you speak to Ivor, one thing becomes clear pretty quickly. He doesn’t really see his role as just driving numbers or hitting targets. For him, it’s always been about people.
“Meeting our customers, building relationships with them, and having a chance to see the positive effect we have on their business is the best part of what I do.”
That’s the part that sticks with him. Not the deal itself, but what happens after it.
There’s always been this perception around commercial roles that they’re purely transactional. Quick wins, short-term thinking, just getting things over the line. It’s something Ivor is pretty quick to push back on.
“I hate the stereotype that sales is a job done without integrity and the customer’s best interests at heart.”
He doesn’t deny those types of people exist, but he’s clear they’re not the ones building anything meaningful.
“Every good commercial person I’ve worked with always wants to do the right thing by their customer.”
That mindset becomes even more important in a space like this, where trust actually matters and the problems being solved aren’t small.
Having worked across Australia, the UK and the US, he’s also seen how different things can be depending on where you are. Not just country to country, but even within regions.
“The difference in cultures is so pronounced… it’s important to stay aware and make sure you’re doing business in a thoughtful, considered way.”
There’s no one-size-fits-all approach. A lot of it comes down to reading the room properly and adapting.
The same kind of thinking carries through into how he leads the team. It’s not overly complicated, but it is intentional.
“I believe in leading with strong values, empathy, and high standards, with a focus on making sure people are supported, accountable, and set up to do their best work.”
At the same time, there’s a clear expectation that people take ownership. Especially in a fast-moving environment where things don’t always go to plan.
That’s where one mindset comes up again and again.
“Have a solution mindset.”
Rather than getting stuck on problems, the focus is on figuring out how to move forward and improve things for next time. It’s simple, but it’s what keeps things moving.
Some of the most rewarding moments aren’t the obvious ones either. It’s the smaller milestones that come after a lot of effort behind the scenes.
“Watching team members get their first ‘big’ contract signed is always amazing to see.”
There’s a lot that goes into that moment. The rejections, the setbacks, the persistence. It doesn’t happen overnight.
When it comes to working with senior stakeholders, there’s also something people tend to get wrong.
“People think that the higher up someone is, the less of the detail they notice, but it’s the opposite.”
If anything, they’re sharper on the details than anyone else.
“They got where they are because they’re very good at picking up granular details very quickly.”
But at the same time, the human side still matters.
“Senior stakeholders are people too. If you engage with them to build a genuine relationship, they will remember you.”
For anyone earlier in their career, his advice is pretty straightforward.
“Find a fast-paced, high growth environment where you’ll be recognised and rewarded based on your contribution, not your length of tenure.”
It’s less about comfort and more about exposure, learning, and being pushed to figure things out properly.
Outside of work, things are a bit simpler. Basketball, spending time with his daughter, and a strong focus on social equality.
“I believe that we should have an inclusive culture and ensure people are treated fairly in all aspects of life and work.”
It’s something that shows up not just in what he says, but in how he works and how he leads.
At the end of the day, what sits behind growth at unphish isn’t just strategy or process. It’s people, relationships, and a pretty clear focus on doing things the right way.
About unphish
unphish is a threat detection and disruption platform built to identify and take down phishing, scams, and digital impersonation at scale. We combine intelligence-led detection with automated enforcement to help organisations protect their brand, customers, and digital ecosystem.