About Us
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Defending Brands with Relentless Innovation
Unphish empowers organisations to defend their digital assets with unmatched speed, scale, and precision. Our technology detects, disrupts, and eliminates online threats—phishing, impersonation, fraud, leaks, and scam operations—before they reach customers.
Our Mission
To safeguard trust in the digital age—by delivering automated, evidence-backed protection that keeps brands and users safe across the internet, 24/7.
Our Vision
A world where brand integrity isn't an afterthought, but a continuous shield—built on real-time visibility, relentless enforcement, and transparent action.
Why We Exist
Digital Threats Never Sleep
Phishing, scams, fake apps & counterfeit stores can appear worldwide within minutes—requiring automation, speed, and intelligence to stop.
Trust Is Fragile
A single phishing email, leaked exam, or cloned storefront has the power to damage years of hard-earned brand reputation.
Evidence Is Everything
Beyond detection, we gather, package, and enforce with clear, policy-backed evidence that drives lasting protection.
Our Approach
Scale Where It Matters
Our systems scan millions of data points daily—from domains, logs, app stores, social platforms, and marketplaces—to identify threats across dozens of risks.
Automation with Accountability
Wherever possible, Unphish auto-submits takedowns. When manual effort is needed, our guided workflows ensure speed and consistency.
Verified Enforcement
Every case is tracked through resolution. Dashboards provide real-time status, logs, and metrics for compliance, auditing, and ROI.
Continuous Evolution
Our threat models adapt—powered by AI/ML, human-curated rules, and partnerships across registries, platforms, and service providers.
Our Values
Approachable
We make protection accessible. We partner closely—never hidden behind jargon.
Empowering
We trust our team to experiment, act, and raise the bar. Great ideas flourish here.
Adaptive
Threats evolve quickly—so do we. We pivot fast to defend where others lag.
Curious
We question assumptions, share insights, and stay ahead through constant learning.
Global Reach, Local Insight
Headquartered in Melbourne, Australia, Unphish also serves regions across the globe—protecting brands in financial services, healthcare, retail, education, and more. Our network of enforcement partners ensures rapid takedowns anywhere your brand may be impersonated.

Phishing is industrial scale issue. Unphish gives brands the tech and expertise to fight back.
Ed Seaford, Enforcement Director

Our Journey So Far
Founded by digital risk veterans committed to closing gaps in cyber protection.
Built with deep experience in phishing takedowns, brand monitoring, and fraud analysis.
Rapidly scaled to cover multiple vectors: domains, social, apps, ads, test security, counterfeit marketplaces, and beyond.
Empowered by a team that blends seasoned security analysts, threat intelligence experts, and user-centric product design.
Trusted by Many
Our clients span top financial institutions, airlines healthcare providers, global educational bodies, and public service organisations. Together, we’ve helped disrupt millions of cyber threats, stopping fraud, impersonation, and abuse before it mattered.
Book a Demo Today
Unphish delivers enterprise-grade brand protection, external threat intelligence, and digital risk management to safeguard organizations from evolving online threats.