By legislation
Scam laws, explained.
New rules in the US, the UK, the EU, Australia and Singapore target impersonation scams and put more responsibility on banks, telcos and platforms. See what applies where you operate.
All legislation
Five regions, one direction.
Each guide covers who the rules apply to, key dates, penalties and what they mean for impersonation, in plain English.
Insights
Latest from Unphish.
Insights & trends
Scammers have better growth teams than you do
How scam operations test, refine and scale their campaigns, and what that means for the teams defending against them.
Read article →
Malicious apps
Fake airline app becomes a banking threat
How a fake travel app was used to go after customers' financial details.
Read article →
Attack surface
The fintech customer journey is also an attack surface
Every step of the journey, including sign-up and support, is something scammers can copy. Here's where to look.
Read article →
FAQ
Common questions about scam laws.
Which laws deal with impersonation?
In the US, the FTC Impersonation Rule makes impersonating a business unlawful, and the FTC can seek penalties up to $53,088 per violation. Australia's new scam rules name impersonation scams directly. The UK, EU and Singapore tackle it through platform duties, scam ad rules and bank refunds.
Do these laws apply to my business?
It depends on your sector and where you operate. Most duties fall on banks, telcos and online platforms, but any brand that gets copied is affected. Each guide has a quick check to see if you're covered.
Is this legal advice?
No. These pages are simplified summaries as of October 2026. Some rules are still in draft, so check the official sources linked on each page and speak to your legal team.
How does Unphish help?
We detect, disrupt and document impersonation scams. Every case comes with screenshots, timelines and an audit trail, so you have a clear record of what was found and what was taken down.
What's changing next?
In the US, the FTC is consulting on platform ad tools in November 2026. Singapore's scam ad rules for social media apply from January 31, 2027, Australia's main scam obligations start on March 31, 2027, Ofcom's final UK scam ad codes are expected in 2027, and the EU Payment Services Regulation is expected to apply around 2028.
Do you cover other countries?
Yes. We take down threats wherever they're hosted. These guides cover five regions with major scam rules, and we're happy to talk through others.
See Unphish in action
Get ready for the next rule change.
Book a demo to see how Unphish keeps the evidence regulators ask for, or read our guide to the FTC Impersonation Rule.