Does Unphish help with the Scams Prevention Framework?

Yes. Unphish helps Australian organisations prevent, detect, disrupt and report scams, with a complete audit trail of every detection and takedown to support regulator reporting.

Book a demo ☰

Ad fraud protection

Scam ads, found and taken down.

Q: What is ad fraud in brand protection?

It's when scammers pay for ads that impersonate your brand, products, offers or people to send customers to phishing pages, fake shops, investment scams or fake support lines. It's about scam ads using your name, not invalid clicks on your own ad campaigns.

Scammers pay for search and social ads that use your name, offers and people to send customers to fake logins, fake support lines and scams. Unphish finds the ads, follows the click, and takes down both the ad and where it leads.

Book a demo Request a takedown

Scam ads · using “Solstice Pay”Example

Search ad
Solstice Pay Support · 24/7 Live AgentSponsored result sending callers to a fake help line
Removed
Social ad
Claim your $500 member bonusSponsored post from a page made last week
Removed
Landing
solsticepay-rewards.clickCloaked page collecting logins and card details
Offline
Search
Solstice Pay contact number 2026.pdfFile planted on another site to rank in search
Reported

2scam ads found

2places they lead

1campaign behind them

How it works

Found wherever scam ads run.

Customers trust sponsored results and promoted posts, which is exactly why scammers buy them. We monitor search ads, social ad libraries, video platforms and search results, prove what's behind each ad and get it removed.

Detect

We watch where ads run.

Search ads, social ad libraries, video platforms and search results are checked for ads and listings using your name, logo, offers or people, in multiple languages.

Google AdsMeta AdsTikTokYouTubeSearch results

Investigate

We follow the click.

The ad, the advertiser and every page it redirects to are captured as evidence, including pages hidden from reviewers. AI-assisted analysis scores the risk and an analyst validates it.

AI-assisted analysisAd creativeRedirect chainsCloaking checks

Disrupt

The ad and where it leads.

Reviewed threats go to enforcement in one click. The ad is reported to the ad platform, and the landing page to its host and registrar. If action is slow or refused, we escalate.

One-click enforcementAd platformsHosts and registrarsEscalation

Understand

See the whole campaign.

Ads, advertiser accounts, landing pages and phone numbers are linked into campaigns, and removed ads are checked so you know when new ones go live.

Threat clustersVerification checksReportsAudit trail

What we remove

Every kind of scam ad, taken down.

Scam ads are paid to reach your customers at the exact moment they're looking for you. These are the ones we find, and the places they lead.

Fake search ads

Fake promotions

Claim your $500 bonus

Bonuses, giveaways and rewards you never offered

Fake support numbers

24/7 live agent 1-833-XXX

Help lines in ads, videos and files that reach a scam call centre

Search poisoning

contact-number-2026.pdf

Pages and files planted on other sites to rank for your name

Fake endorsement ads

“I made $12k with Solstice Pay”

Made-up or AI-generated endorsements from well-known faces

Investment scam ads

Guaranteed 8% a week

Ads using your brand to make fake returns look trustworthy

Cloaked landing pages

?cloak_id=10927

Pages that show reviewers one thing and customers another

Malicious redirects

ad → 3 redirects → scam

Ads that bounce people through several sites to hide the scam

Launch tip

Planning a launch or promotion? Add brand monitoring before it goes live.

New offers, products and rebrands are when copies appear, often within days. Scammers reuse your announcement to make their fake promotion look real.

Talk to us →

Seen a scam ad using your brand?

Send us the link or a screenshot. We'll follow it through to the scam, capture the evidence and get both taken down.

Send us the ad →

The results

Proven on real scam ad cases.

From fake promotion, fake support number, phishing, scam website and social media cases we closed for our clients in the first half of 2026.

100%

of fake support numbers planted in search results that we pursued were taken down

99%

of fake rewards and points offer sites we pursued were taken down

96%

of fake promotions we pursued on Telegram were taken down

1 click

to send a reviewed scam ad straight to enforcement

After the click: where scam ads lead

Phishing sitesFake login and payment pages
99%
Scam websitesFake shops and investment sites
98%
Fake accountsPages and profiles on Facebook, X and Instagram
99%

Share of each that we pursued and took down

An ad is only the way in. Taking down the page or account it leads to stops the scam, even if a new ad goes up. Every ad-driven case we pursued in the first half of 2026 was taken down.

Source: Unphish cases opened January to June 2026, including fake support numbers in search results, fake rewards offers, fake promotions, phishing sites, scam websites and social media impersonation. Takedown rates exclude cases closed for other reasons, such as at the client's request.

Case study · Airline group

100%

of the fake customer service listings we pursued were taken down.

Scammers planted fake help lines where travellers search for the airline's contact number, sending callers to a fake call centre that asks for booking and payment details.

What we found

Hidden on trusted websitesFiles uploaded to event, conference and public feedback sites so they would rank in search
Written to match real questionsTitles like baggage rules, name changes and “24-hour live agent” to catch people looking for help
Linked by the numbers they sharedEach listing reported to the site owner or host with evidence, and grouped by the fake numbers they shared

Client name withheld to protect confidentiality. January to June 2026.

How the scam works

One ad, two different pages.

Scam ads often use cloaking. When the ad platform checks the link, it sees a harmless page. When a customer clicks from their phone, they're sent to the scam. That's how fake ads get approved and keep running.

Reviewers and bots are shown a safe page
Real customers are redirected to the scam
The ad copy and branding are copied from yours
When one ad is removed, the same page is used in a new one

Explore scam protection →

Cloaked ad checkExample

Solstice Rewards AUSponsored

Members get a $500 bonus this week only. Claim yours now.

solsticepay-rewards.click

What the reviewer sees

Healthy Habits Blog

Visitor: Ad platform review bot
Result: Ad approved

What your customer sees

Solstice Pay · Claim $500Log in to claim

Visitor: Phone in Australia
Result: Login and card details stolen

Cloaking detected · ad and page reported togetherRemoved

Scams Prevention Framework

Ready for Australia's Scams Prevention Framework?

The SPF requires banks, telcos and digital platforms to take reasonable steps to prevent, detect, disrupt and report scams. Unphish gives you the action and the evidence to show you have.

How Unphish supports the SPF →

Prevent

Spot lookalike domains, fake profiles and scam ads before they reach your customers.

Detect

Continuous monitoring across the web, social media, app stores and ads.

Disrupt

Rapid removal of scam websites, accounts and ads, backed by enforcement-grade evidence.

Report

A complete audit trail of every detection and takedown, ready for regulator reporting.

What's included

Everything you need to stop scam ads.

CasesSearch…⌘K

←CASE-20260516-2B8C40P1Export Case Packet

https://www.facebook.com/ads/library/?id=1182XXXXXXXXUnphishScan

Case status

Resolved

State: Closed

Verification history

DownAd removed · landing page suspended19 May 2026, 09:12

Ad screenshotCaptured

Solstice Rewards AUSponsored

Members get a $500 bonus this week only. Claim yours now.

$500

SOLSTICEPAY-REWARDS.CLICKClaim now

OverviewEvidence & AnalysisTimelineNotes

Description of abuse

Sponsored ad from a page pretending to be Solstice Pay, offering a fake $500 member bonus and linking to a cloaked page that collects logins and card details

Threat type: Fraudulent ad
Platform: Meta Ads
Detected: 16 May 2026
Case age: 3 days to resolve

Outcome

Successfully removed

Classification confidence95%

Ad and landing page captured
Redirect chain recorded
Linked to 4 other ads

Add a comment

Add a comment for your enforcement team

Add comment

Illustration of the Unphish client portal with example data.

Search ad monitoringPaid search results checked for ads using your name, products or offers

Social ad monitoringAd libraries on Meta and other platforms watched for sponsored posts in your name

Fake support numbersHelp lines planted in ads, videos, files and search results found and removed

The ad and where it leadsLanding pages taken down at the host and registrar too

AI-assisted analysisEvidence gathered and risk-scored before an analyst validates every threat

One-click enforcementReviewed threats move straight into takedown, where configured

EscalationIf a platform or host is slow or says no, we escalate through alternative contacts and abuse channels

Removal verifiedAutomated checks confirm the ad and page are gone and flag new ones

Threat intelligenceAds, advertisers, landing pages and phone numbers clustered into campaigns

Spotted one? Send it inIf a customer or staff member sees a suspicious ad, send us the link or a screenshot

Evidence capturedAd creative, advertiser details, landing pages and redirect chains ready for every report

Reporting and audit trailDashboards, timelines, scheduled reports and a record of every action

Why it's different

Unphish vs a reactive approach.

Reactive approachWith Unphish

Visibility

A customer mentions an ad they saw

Continuous monitoring of search and social ads

Detection

Found after the ad has run for days

Detected and risk-scored early

Patterns

Each ad reported on its own

Advertisers, pages and numbers linked into campaigns

Takedown

Only the ad is reported

The ad and the scam it leads to taken down together

After removal

New ads go up unnoticed

Removal verified, new ads tracked

Reporting

Scattered emails and screenshots

One dashboard with timelines and outcomes

Scam ads using your name right now?

Request a takedown →

FAQ

Ad fraud questions, answered.

What is ad fraud in digital risk protection?

It's when scammers pay for ads that impersonate your organization, products, offers or people to send customers to phishing pages, fake shops, investment scams or fake support lines. It covers scam ads using your name. Invalid clicks on your own ad campaigns are a separate issue.

Which ad platforms do you monitor?

Google Ads and Meta Ads, along with TikTok, YouTube and other platforms with public ad libraries. We also watch search results, where scammers plant fake pages, files and phone numbers to rank for your name.

How do you get scam ads removed?

We report the ad to the ad platform with evidence of the impersonation, and take down the page it leads to through the host and registrar. If action is slow, we escalate. Every ad-driven case we pursued in the first half of 2026 was taken down.

What is ad cloaking?

Cloaking shows ad reviewers a harmless page and real customers the scam, which is how fake ads get approved. We follow each ad the way a customer would, so the scam page and every redirect are captured as evidence.

Can you remove fake customer service numbers from search results?

Yes. We find fake help lines planted in ads, videos, files and web pages, and get them removed from the sites hosting them. In the first half of 2026, every fake support number listing we pursued was taken down.

Can our customers or staff report a scam ad?

Yes. Anyone on your team can send us a link or screenshot of a suspicious ad at any time, and it goes through the same evidence, validation and takedown process.

Does Unphish help with the FTC Impersonation Rule?

Yes. The FTC Impersonation Rule has been in force since April 2024, with civil penalties up to $53,088 per violation. Unphish helps US organizations detect, disrupt and document impersonation scams, with a complete audit trail of every detection and takedown.

Spot the fake

Scam ads in your industry.

Scammers buy ads wherever your customers are searching or scrolling. See what we remove in your sector.

Banking and Financial Services

Sponsored results leading to fake login pages.

Fintech

Fake investment ads using your name.

Crypto

Fake endorsement and trading ads.

Retail and E-Commerce

Fake sale ads leading to fake shops.

Airline and Transport

Fake support numbers in search results.

Lottery and Gambling

Fake bonus and free spins ads.

Public Sector and Government

Fake rebate and refund ads.

Non-Profit Organisations

Fake donation appeals.

Film and Entertainment

Fake ticket and streaming ads.

Keep exploring

SolutionScam ProtectionTake down every piece of the scam → SolutionSocial Media Brand ProtectionRemove fake accounts using your brand → SolutionPhishing ProtectionShut down fake login pages fast → SolutionTakedownHow our takedowns work →

See where your name is being misused.

Run a free threat scan or book a demo to see what's targeting your customers right now.

Book a demo Get a free threat scan