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Government-backed innovation

Backed to build a better way to fight scams.

Unphish was developed with support from the Australian Government’s Industry Growth Program, turning years of hands-on takedown work into a platform that finds, proves and removes digital threats at scale.

Australian Government
Supported byIndustry Growth ProgramCommercialisation and Growth grant, 2024
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The journey

How the prototype became a platform.

We started with the work, then built the tools to do more of it.

  1. 01Hands-on casework

    We spent years working takedowns ourselves, learning exactly what registrars, hosts and platforms need before they act.

  2. 02An early prototype

    We built our first tools to speed up the slowest parts of the job, then ran a beta with leading Australian brands.

  3. 03A 2024 Industry Growth Program grant

    A Commercialisation and Growth grant helped us refine and launch Unphish as one platform designed to scale.

  4. 04An operational platform

    Today, detection, investigation and takedown sit in one place, used by organisations in Australia and overseas.

The grant at a glance

View the public record ↗
Program
Industry Growth Program
Stream
Commercialisation and Growth
Approved
July 2024
Project
Addressing omni-channel threats via unified and automated reporting

Want to know where it started? Read the story behind Unphish.

About Unphish →

What the program helped build

Three capabilities that make takedowns work at scale.

The program helped turn an early Unphish prototype into an operational platform. Click each one to see what it does.

Threat feed · Solstice Pay

  • Domainsolsticepay-verify.topLookalike login page
  • Social@SolsticePay.HelpFake support account
  • AppSolstice Pay WalletCopied app listing
  • AdSolstice Pay | OfficialSearch ad to a scam site

4 channels, one list

Evidence pack · solsticepay-verify.top

  • Full-page screenshot
  • Registration record
  • Hosting and DNS details
  • Page capture and timestamp
  • Brand ownership proof

Evidence pack ready for the registrar

Routing · solsticepay-verify.top

solsticepay-verify.topLookalike login page
Checked againstPlatform rulesIndustry: PaymentsCountry: Australia
  • RegistrarRequest sent
  • Hosting providerAcknowledged
  • Social platformRemoved
  • Search engineAd removed

Right rules, right route, every time

Example with a made-up brand.

Why it mattered

Scams were growing faster than anyone could take them down by hand.

Phishing sites, fake accounts and copied apps were hitting organisations and their customers every day. Taking each one down meant hours of manual work. That works for one threat. It doesn’t work for hundreds.

$2.18B

reported lost to scams by Australians in 2025, up 7.8% on the year before.

Source: National Anti-Scam Centre, Targeting Scams report, March 2026
  1. Find it

    Someone stumbles on a threat, or a customer reports one. Each channel is checked separately, if at all.

    Domains, social accounts, apps and ads are watched in one place, so new threats surface on their own.

  2. Prove it

    Screenshots, registration records and hosting details are gathered by hand for every single case.

    Evidence is captured automatically and packaged the way each provider asks for it.

  3. Send it

    Work out who to contact, find the right form, write the request from scratch.

    Each request goes down a provider-specific route, to the right place, in the right format.

  4. Chase it

    Follow-ups live in someone’s inbox and spreadsheet. If the threat comes back, start again.

    Every request and reply is tracked in one case history, and returning threats are picked up again.

The result: the same team can go after far more threats, and nothing slips through the cracks.

See the platform →

Who it’s for

Built for enterprise and government use.

Whether you’re protecting customers or citizens, you need takedowns that are consistent, well documented and easy to stand behind.

Getting ready for the Scams Prevention Framework?→
  • Evidence that holds up

    Every request is backed by captured evidence, so providers have what they need to act.

  • A full case history

    Every request we send and every reply we get is recorded, ready for review or audit.

  • One consistent process

    The same standard across registrars, hosts, social platforms and app stores.

  • Built in Australia, working worldwide

    Developed in Australia, with teams in Australia, the UK and the US.

Let’s work together. Exploring scam disruption for your organisation or agency? We’d love to talk.

Get in touch →

FAQ

Questions about our government backing.

What is the Industry Growth Program?

The Industry Growth Program is an Australian Government program that helps innovative small and medium businesses commercialize their ideas and grow, through expert advice and grant funding. Unphish received a grant under its Commercialisation and Growth stream.

How did the program help Unphish?

The grant, approved in July 2024, supported us to refine and launch Unphish as an enforcement case management platform for malicious domains, phishing and impersonation. It helped us build unified detection, automated evidence and takedown workflows guided by platform, industry and country rules.

Where does Unphish work?

We protect organizations in the US, the UK and Australia, with teams in all three, and we work with registrars, hosting providers and platforms all over the world.

Can government agencies use Unphish?

Yes. The platform was designed for both enterprise and government use, with evidence-backed takedown requests, one consistent process and a full case history that's ready for review or audit.

Can Unphish help with the FTC Impersonation Rule?

Yes. The FTC Impersonation Rule lets the FTC pursue scammers who impersonate businesses, with penalties up to $53,088 per violation. Unphish helps organizations detect, disrupt and document the impersonation scams that use their name.