By legislation
Scam laws, explained.
New rules in the UK, the US, Australia, the EU and Singapore put more responsibility on banks, telcos and platforms to stop impersonation scams. See what applies where you operate.
All legislation
Five regions, one direction.
Each guide covers who the rules apply to, key dates, penalties and what they mean for brand impersonation, in plain English.
Insights
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Insights & trends
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Malicious apps
Fake airline app becomes a banking threat
How a counterfeit travel app was used to go after customers' financial details.
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Attack surface
The fintech customer journey is also an attack surface
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FAQ
Common questions about scam laws.
Which laws deal with brand impersonation?
Australia's Scams Prevention Framework names impersonation scams directly. The US FTC Impersonation Rule makes impersonating a business unlawful. The UK, EU and Singapore tackle it through platform duties, scam ad rules and bank refunds.
Do these laws apply to my business?
It depends on your sector and where you operate. Most duties fall on banks, telcos and online platforms, but any brand that gets copied is affected. Each guide has a quick check to see if you're covered.
Is this legal advice?
No. These pages are simplified summaries as of October 2026. Some rules are still in draft, so check the official sources linked on each page and speak to your legal team.
How does Unphish help with compliance?
We find, verify and take down impersonation scams, and keep the evidence: screenshots, timelines and an audit trail for every case. That record helps show what you did to prevent, detect and disrupt scams.
What's changing next?
Singapore's scam ad rules for social media apply from 31 January 2027, most Australian SPF obligations start on 31 March 2027, Ofcom's final UK scam ad codes are expected in 2027, and the EU Payment Services Regulation is expected to apply around 2028.
Do you cover other countries?
Yes. We take down threats wherever they're hosted. These guides cover five regions with major scam rules, and we're happy to talk through others.
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