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About Unphish

Taking down threats is what we love.

Unphish finds the sites, accounts and apps pretending to be you, traces them back to the networks behind them, and takes the lot down.

Request a takedownRead our story
What gets reportedWhat’s underneath solsticepay-verify.topReported by a customer solsticepay-login.topLookalike domainx.com/SolsticeHelpDeskFake support accountapk-mirror.site/solsticepayCopied appsolstice-refund.shopFake refund pagePhishing kitSame kit, 7 sites
“If a customer alerts you to a fake website, chances are you’re only seeing the tip of the iceberg.”Ed Seaford, Founder

Illustration with made-up names.

Our story

Built by people who’ve spent their careers chasing digital threats.

Unphish came from years of watching organisations find scams too late, usually after a customer had already been caught out.

20+

Years our leadership has spent chasing threats online

CasesProcessesPlatform

Built around real cases

Industry Growth ProgramAustralian Government

Backed to build something better

UKUnited KingdomUSUnited StatesAUAustralia

Based in three countries, working worldwide

  1. The people behind itOur leadership team has been chasing threats online for more than 20 years, across domains, internet infrastructure and online enforcement. Unphish is what that experience looks like as a platform.
  2. Service first, then softwareWe started by working the cases. We built the processes our clients actually needed, then built technology to run them faster.
  3. Government-backedUnphish was developed with support from the Australian Government’s Industry Growth Program, to build a better way to find and disrupt scams at scale.
  4. TodayOne platform for detection, investigation and takedown, run by people who still love the chase. Today we have teams in Australia, the UK and the US, and we take threats down wherever they’re hosted.

Backed to build something better. Read how government support helped get Unphish started.

Government-backed innovation →

How we hunt

Every report is the start of a trail.

A customer reports one threat. Our analysts work out everything connected to it, then go after all of it. Click each step to see what it can uncover.

1 linked asset found
solsticepay-verify.top

Click a step to see what it uncovers.

Example investigation with made-up names.

What we believe

We move as fast as scammers do.

Four ideas sit behind everything we build and every case we work.

  1. 01

    A reported threat is rarely alone.

    Behind most fake sites there’s a network of domains, pages, accounts, apps and ads. We go looking for all of it, including the parts nobody has spotted yet.

  2. 02

    Speed is what fixes this.

    AI and scam kits let one person launch hundreds of threats. Our detection, investigation and enforcement have to move faster than they can.

  3. 03

    Every trail should end in a takedown.

    Finding threats only matters if they come down. We judge ourselves on what we take offline.

  4. 04

    Make scams harder, slower and less profitable.

    That’s the whole point. Every takedown costs a scammer time and money, and every network we break is one less to come back.

The scoreboard

We measure ourselves on takedowns.

From every case we closed between January and June 2026.

  • 0%

    of the threats we pursued were taken down

  • 0%

    of the phishing sites we pursued were taken down

  • 0

    different domain endings used by the threats we chased

  • 0

    countries where we have teams

Want the detail? See the results, the comparison and how we’re different.

Why Unphish →

How we work

Four things we don’t compromise on.

Trust is earned one case at a time. These are the habits that earn it.

  1. Built around you

    Tell us what you need and we’ll shape the work around it, including what we watch and how we report back. We adapt quickly.

    Tailored to each client
  2. Out in the open

    You see every case, every request we send and every reply we get.

    Full case history
  3. Persistent

    If one route stalls, we take the next. If a threat comes back, we go again.

    Until it comes down
  4. Hands-on

    Our most experienced people work the tricky and high-profile cases themselves.

    Experienced team

Where we work

Based in three countries, working worldwide.

AUAustraliaAsia-Pacific
UKUnited KingdomEurope, Middle East & Africa
USUnited StatesNorth America

Spotted a threat using your name? We’d love to take it down.

Book a demoRequest a takedown →

Who we protect

Built for the names people trust.

Scammers copy the organisations people trust most. These are the industries we protect every day.

Not on the list? If people trust your name, scammers will copy it. We can help.

All industries →

Careers

Want to help make the internet a safer place?

We’re always keen to meet analysts, investigators and engineers who care about protecting people online.

See careers →

FAQ

Questions about Unphish.

What does Unphish do?

Unphish finds the fake websites, social accounts, apps and ads using your organisation's name, traces the networks behind them and gets them taken down. You see every case, request and result in one platform.

Who founded Unphish?

Unphish was founded by Ed Seaford, who has spent more than 20 years in online brand protection, domains and internet infrastructure. He's still hands-on with the tricky and high-profile cases.

Where does Unphish work?

We have teams in the UK, the US and Australia, and we work with registrars, hosting providers and platforms all over the world, so we can take threats down wherever they're hosted.

Is Unphish government backed?

Unphish was developed with support from the Australian Government's Industry Growth Program.

How is Unphish different from a monitoring tool?

Monitoring tells you a fake exists. We find out what it's connected to, take the whole network down and check it's really gone. In the first half of 2026, 96% of the threats we pursued were taken down.